Project: Work It Role: Production Design
Background: To introduce TRESemmé’s new line shampoo and conditioner, materials developed for various salon activations across Ontario, Quebec and British Columbia. In a production role, I was tasked to develop mural posters to be hung on salon walls. We also developed brochures with sachet samples to be handed out to salon customers. Also worked with Art Director on designing a “wild posting” that were done on several locations in downtown Toronto. To support social media initiatives, I was tasked to develop Facebook and Instagram banners. In Montreal, I was responsible for executing most of the print deliverables for a JamVan activation.
