Degree / Dove / Axe

Project: Dry Spray Activation
Role: Production Design

Background: Provided on-going production support for Degree’s dry spray campaigns. The images below were from the Square One shopping mall activation where I was responsible for the execution of the booth exhibit that featured Kyle Lowry of the Toronto Raptors. Subsequent projects I was involved in was executing various in-store POP displays, coupons, banners and flyers. We also had the opportunity to design a mural to be placed at men’s washrooms around the Air Canada Centre. My task was to take the designer’s conceptual file and build it suitable enough for large-format printing and in varying sizes.